Perception and philosophy matter, and both tie into corporate culture and concept. In fact, many consumers and employees care significantly about where they spend their time and money, reflecting on an organization’s ethics and mission. Before joining a team or hiring a group, someone may be checking out the operation’s background, learning about how they help or do not work with others. Therefore, it’s becoming increasingly crucial for businesses to consider giving back to the community.
Be sure you’re setting up a solid reputation by creating a corporate philanthropy program that works for your team and goals. The following are four things to consider.
1. Develop a Focus
When you developed your company, you had a vision of what you wanted to accomplish. In kicking off a philanthropy campaign, you should do the same. Envision the future and what you want to happen. Talk about needs that you see and care about. Then, pick out a motto or cause that you are passionate about and want to see a change in.
Write out your vision statement, and share it with others. Be sure your human resource team or the person who plans to work with the philanthropy projects is keenly aware of your ideas. That should guide the decisions made throughout the year.
2. Establish Limits
You can give and give, but there should be a limit to what you do. Why? Because at some point, you could tap out of your resources. Therefore, meet with risk analysts to talk about how much you can afford to donate in funding before you start writing checks or offering free services. Companies like David Johnson Cane Bay Partners understand that organizations have limits and must give within their means. Rely on experts such as these to help you establish solid boundaries.
3. Encourage Employees To Participate
Don’t do everything in the background. It’s easy to send off certificates or a bit of cash, but this leaves your staff out. Instead, allow them to be part of the contribution. Set up things so that they can take part, becoming involved in projects such as food donations or teambuilding volunteer time. They could work at a soup kitchen or help out at a local school.
In addition, share what you do accomplish behind the scenes, so they know how much their company works to assist others.
4. Think Local
Identify how you can bolter the community. Talk to others about local groups that need your help. Could you train them in a new skill? Could you support their food needs? These opportunities affect change and get your business name out in the neighborhood, connected to a positive cause.
If you don’t have a corporate philosophy program, it’s time to start one. Decide on your interests, and develop a clear policy on how you want to help and how much you can afford to give. Don’t forget to include your office staff. They should know the company’s good, and they may want to join in on the cause.