5 profitable link-building strategies to implement in your business right now

Marketing strategies are more than social media presence and advertisements. A company with its online presence on point also has an organized website structure and a good search engine ranking. This is where link building comes in to help businesses become relevant to their target audience and to give more value to their brand.

The strategy of link building aims to increase the search engine ranking. It works internally and externally, meaning that you need to increase the use of internal links and obtain external ones from other websites. Overall, you need to create valuable site content and link to specific products and social media platforms. Luckily, many strategies help you rank, so keep reading to find out what’s best for your business in terms of SEO. 

Guest blogging

Guest blogging is when you publish articles on someone else’s website. By doing this, you can get more brand awareness and traffic to your website. This strategy is perfect for you if your goals are to position yourself as an authority in the industry, get traffic or build backlinks. 

No matter what your goal is, the first thing you need to do is find guest post opportunities, meaning that you will look for blogs that are relevant to your niche. The blogs also need to have an engaged readership and social media presence to ensure efficiency in your guest blogging strategy. Luckily, you can find many other guest bloggers and find out who they are and what they do to follow their steps.

The next step would be pitching your guest blogging, but you need to ensure you have a good portfolio. Include in your website links, create a custom landing page to reflect the audience and include social profiles to make yourself known in the blogging community. 

Social media

Another profitable strategy to increase your ranking is to get active on social media. There are plenty of software solutions to help you organize your content. Share new posts, images and updates about your business to make your business good-looking. Increasing your social media activity can help boost engagement because you’ll expose your brand and website to more people who can share your posts. 

Boosting your social media shouldn’t be challenging if you know:

  • What is your audience, and what do they want to see. People generally want to be acknowledged, valued, rewarded, and connected with like-minded people. That means that besides creating content, you need to communicate with people. 
  • How to use the 5/3/2 rule. This method helps create a good mix of your posts, curated posts and personal updates. This means that you should curate five posts, three should be content from you and two can be personal status updates. 
  • How to scale your efforts. This goes by taking advantage of conferences and workshops to make yourself visible or leveraging social media influencers. 

Handling more social media platforms can be difficult in the beginning. Still, after you see what your competitors are doing and how they engage with their audience, you’ll be more open to creating interesting and valuable content. 

Link resourcing

Using resource links helps you get backlinks from trusted web pages that curate and link out to useful resources. Even if it’s one of the best SEO strategies, it might be time-consuming because you’ll need to search for plenty of relevant resource pages and make sure your content is valuable. For this, you can consider trying link building services that will help with tailored advice on what’s relevant for your business. 

Link resourcing:

  • Helps you have more links pointing to your website 
  • Can increase your credibility 

Because resource pages are meant to be helpful, people are more inclined to trust them and their links. Plus, such pages are created by respected and reputable sources, so there’s no doubt that they’ll boost your content. Still, doing it on your own can be challenging, especially if you’re a small business, so reaching out for a little bit of help with linkbuilding USA can give you more hope in approaching your goal. 

Competitor’s backlinks

One of the best ways to grow your business is to watch what your competitors are doing and see if you can implement similar methods. For example, checking your competitor’s backlinks will help you know what keywords they’re using, where their best links are coming from, and their marketing approach.

There are some websites that will help you see and analyze the backlinks of your competitors. It’s helpful to see where they’re ranking because you can replicate their best links, depending if they’re also guest blogging or having paid placements. There are two types of competitors you need to reach:

  • Domain-level competitors that compete with your website and target the same audience as you.
  • Page-level competitors that rank competitively for the same target keywords as you do.

You need to identify your business’s main keywords and competitors for both categories. After that, it’s all a matter of researching and using software solutions to get the results that will help you boost your business.

Editorial links

Editorial links are created by providing value through your content when another website points back to yours. To earn such links, you need to have a strategy that will help you create meaningful content that can be used as tutorials by your audience. This approach will help you with:

  • Establishing yourself as an authority
  • Having more SEO rankings
  • Creating more web traffic
  • Building relationships
  • Brand building

To successfully get more editorial links, you need to be open to opportunities and work with content creators besides working on your own content. You could also contact writers and editors from local publications to strengthen the credibility of your stories.

Final thoughts

Link building should be used more by small businesses or startups because it’s cost-efficient, and it provides real results if the content is relevant and the keywords are correctly chosen. Remember that even if social media can increase your brand’s visibility, Google is still the strongest tool for getting better search results.


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