SEO experts, who are also sometimes called search engine optimization experts, help you get more website traffic and make more sales from the traffic you already have. While this might seem like an unnecessary expense to some companies, the truth is that it’s not only smart to hire an SEO expert — it’s practically necessary if you want your business to be successful online.
That’s why you need an SEO expert Grizzly New Marketing on your team! Here are six reasons why every business needs an SEO expert as part of its team, regardless of industry or size.
1) Content
Too many businesses turn to SEO to drive traffic and leads, only to find out they’ve fallen prey to a snake oil salesman. To ensure your company is making informed decisions and doesn’t fall into that same trap, it’s best to consult with a professional.
Whether you use that expert as a consultant or hire them full-time, it’s important you know what questions you should be asking about their services so you can make sure you don’t waste your time or money.
2) Links
A link-building expert is someone who has mastered all aspects of search engine optimization and backlinks. They know what works, they know what doesn’t work, and they know how to find potential clients (or their competition) online. A good SEO expert Grizzly New Marketing can do more for your website than all other services combined. It’s a great investment.
The first thing you need to do when you hire a link-building expert is ask them about their experience with paid advertising campaigns. If they haven’t worked with paid ads before, don’t bother hiring them—you don’t want someone trying to take down competitors with black hat techniques that could get your site penalized by Google or Bing. Learn why you should outsource link building campaigns.
3) Local optimization
Search engines have evolved, and so should your optimization strategy. As Google has begun to incorporate location into its algorithm, it’s important to know what a local search is, how you can rank highly for relevant keywords and how your small business can move ahead of bigger brands to reach customers in your area.
Local search is Google’s attempt at serving more local results based on geography—and it seems to be working well. In fact, according to Marketing Land , local searches account for 53 percent of all mobile queries.
4) Mobile Optimization
Since Google first started including mobile-friendliness as a ranking factor, more than half of all internet usage has come from smartphones and tablets. Make sure your website is responsive, meaning it will automatically reformat itself based on what device it’s being accessed from.
This ensures that users can view your site regardless of whether they’re using a computer or mobile device. It also gives you a leg up over competitors who haven’t yet optimized their sites for mobile devices.
5) The Role of Your Website in Google Analytics
It’s no secret that Google Analytics is an important tool for tracking your website’s performance. If you want to make sure your business is reaching its full potential, you need to be able to analyze data from multiple sources and put it all together into a cohesive whole—which brings us back to Google Analytics.
The most powerful thing about GA is how it allows you to see how people are interacting with your site (and your marketing campaigns) across platforms.
For example, if someone visits your site via a Facebook ad but then returns later through organic search results, GA can tell you which of those two channels drives more traffic overall. Then you can use that information to decide where to focus your efforts in future campaigns.
6) A Website and Its Value
Once your website is built, it’s not enough to just put it out there; you have to promote it and make sure people know about its value. One of the best ways to get traffic to your site is through SEO.
Search engine optimization helps you get in front of more potential customers by ranking your site higher than other businesses in search results. If a search returns five restaurants, for example, yours might appear fourth because you have excellent SEO.
