If you’re like many business owners, you probably think that your website is just fine the way it is. But is it really? Or could it use a redesign? Your website is the foundation of your digital marketing efforts. If it’s outdated or not effective, you’re missing out on potential leads and customers. A well-planned redesign by an Atlanta web design expert can be a good way to give your company a fresh new feel and make it more effective and efficient. We’ll look at eight signs indicating your website needs a redesign.
1. It’s Loading Slowly
If your website takes too long to load, customers are going to leave before it finishes. If they wait around enough so that the page finishes loading, they’re going to grow impatient while they wait for it to be interactive. Research shows that Internet users expect a website to load in three seconds. Anything more than that is too long. If your site is slow, it needs to be redesigned.
2. Poor Navigation
Poor navigation can be one of the biggest turn-offs to users. If they can’t easily find what they’re looking for or get lost on your site, they’ll leave. Navigation buttons that are too small or difficult to find, as well as a poorly labeled navigation menu, will result in a bad user experience and a high bounce rate. If you’re getting numerous calls from potential customers who can’t find something easily, it shows your website’s navigation is poor, and you need to hire a UX consultant or a web design professional to revamp it.
3. Poor Search Engine Rankings
A poorly designed website can hurt your search engine rankings. Your search engine ranking is a critical part of digital marketing success. That means if you’re ranking low, potential customers will struggle to find you, and they don’t find you easily, you lose out on potential sales. One of the simplest ways to improve your search rankings is with a quality website redesign. A website designer can evaluate your current site to determine what’s wrong and redesign it as necessary.
4. No Mobile Compatibility
More people are surfing the web on mobile devices than on desktop computers. If your website isn’t mobile compatible, you’re missing out on a huge number of potential customers. People expect to be able to use your website when they’re on the go and if you don’t offer this, it’s going to hurt your digital marketing efforts. A website designer can quickly and easily fix any problems with your mobile compatibility.
5. Your Site Looks Outdated
Outdated and boring designs will hurt your company’s image and digital efforts. If your website hasn’t been updated in a while, it shows potential customers that you aren’t interested in investing the time or money to improve your company’s image. A new website will help your business look more professional and help potential customers notice that you’re current and in-tune with their needs.
6. Website Visitors are Raising Security Concerns
If your website visitors are raising security concerns, it means that your existing site and the hosting system could be compromised. If this happens, you face the risk of having your site vandalized, hacked, or shut down. A new website will help you avoid this risk and protect your company’s image.
7. Your Competitors are More Current
It’s always a smart move to compare yourself to your competition, especially when it comes to digital marketing efforts. If your competitors are more current, it means that they have a better website than you do and are more likely to get the results that they want. You’ll need to work with a website designer to evaluate your site and see what changes need to be made to bring you up to your competition’s level.
8. You’re Experiencing High Bounce Rates
Your website bounce rate is one of the most important metrics to track. It can point out potential issues with your web design and marketing efforts. If you’re experiencing high bounce rates, it means that your site isn’t doing what it’s supposed to. A redesigned website can help reduce your bounce rates, which can have a huge impact on your digital marketing success. Work with an expert web designer to determine the issues causing the high bounce rates and fix them as soon as possible.
If your website isn’t working for you, if it’s causing problems, hurting sales, or making your marketing efforts harder than they should be, it’s time to hire a web design Atlanta-based company to redesign it. You can get in touch with an expert today to get the ball rolling and begin building a better website.
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