According to Pew Research, 85% of Americans now own a smartphone. This percentage rises to over 90% for people between the ages of 18 and 49.
Considering that most people always carry their mobile devices with them, this presents an incredible opportunity for companies to use mobile apps to reach their target audience.
This article will look at the benefits of mobile apps for businesses and how you can use them to provide valuable customer satisfaction.
Benefits of mobile apps for your business
A mobile app can increase sales
More sales and greater brand awareness are ultimately what all entrepreneurs want, right? Whether you are a coffee shop, gym, restaurant, or any other type of business, increasing the sales of your products and services is what will lead to the success of your business.
Mobile apps can help. Studies have found that in-app time correlates strongly with sales. People use your mobile app to connect with your brand and to research purchases. The more time they spend on this, the more likely they are to buy from your business.
Additionally, customers are increasingly shopping on mobile instead of desktop. SaleCycle found that 53% of e-commerce sales came from mobile devices in 2019.
Offering the best mobile app experience possible will allow you to be in the best position to take advantage of changing consumer habits.
Communicate directly with customers
Mobile apps enable communication between businesses and consumers in many ways. Here are some of the most effective.
Push notifications
Push notifications are one of the largest communication channels for apps. If you have a mobile app, your business can send notifications to customers when you have news to share.
This could be to alert customers of offers, new products, and services, or company updates.
You don’t want to send too many push notifications for fear of annoying your customers. But if your notifications provide value, they can enhance the user experience and increase brand awareness.
Direct messaging
Direct messaging is another way mobile apps enable direct communication between prospects and your business.
Here is a place where this can help:
Online shoppers often need support to complete a purchase. This could be because they are unfamiliar with the technology or because they need more information about a product before purchasing.
Either way, in-app direct messaging allows customers to contact someone during their purchase easily. They get answers to any questions they have about your product or service.
You can also use in-app messaging to offer customer support, enable reservations or reservations, or take orders directly.
Promote other mobile communication channels
Mobile apps are a useful way to direct customers to other support channels. By adding your phone number, links to social media channels, and email address to the app, customers will be able to contact you more easily.
Or you can create support documentation that answers common customer questions about your apps.
The key is to look at ways customers want to connect with you and promote them in your mobile app to increase customer engagement.
Retain customers
Having loyal customers can increase sales. Studies have shown that members of loyalty programs spend more than non-members.
Other research suggests that it is much cheaper to sell to existing companies than to new ones.
Businesses can improve customer loyalty with a mobile app through a customer rewards program.
These programs encourage customers to make repeat purchases by offering rewards and giveaways to those who frequently shop from your business.
Starbucks is a company that knows the value of a good loyalty program. The company’s most recent data shows that its Starbucks member program has a staggering 17.6 million active members, with the CEO calling the program a “major growth driver.”
Reward schemes aren’t the only way to create repeat sales with a mobile app. You can segment users and then send them personalized offers and discounts that meet their needs.
Or you can create and share content that brings the user closer to your brand.
Build your brand value
Providing a positive in-app experience can help you boost your business’s sales.
WillowTree found that when an app experience is positive: 67% of people would sign up for loyalty programs, 64% would make purchases through the app, 50% would use the app regularly, and 47% say which would increase brand loyalty.
There are other ways an app can create brand value. Having a mobile app puts your company in the same category as the bigger business.
It makes you look on the cutting edge of technology. It also provides additional brand visibility as customers can interact with your brand in multiple ways.
Offer a personalized experience
Another benefit of mobile apps for businesses is that the apps provide a personalized experience. For example, you can schedule notifications using geolocation technology so that the customer receives a notification when they are near your business.
Alternatively, you can create customer segments and then tag each customer based on these segments to deliver more relevant content. This will allow a restaurant to send one offer to families and a different one to young professionals.
For more valuable information visit this website
