Today is the era of the digital, with nearly all businesses going online to reach infinite potential customers. Digitalization has changed the way businesses approach their customers by switching from traditional marketing to digital marketing. Moreover, the marketing domain of every business is looking for the best brains to foster their business growth using digital marketing. However, there is still a substantial digital skill gap to be filled by qualified and trained digital marketing professionals. The employment opportunities in digital marketing are growing at an increasing pace. However, an individual will need formal training to become a digital marketing professional.
Digital Marketing course aims at imparting knowledge about strategies and marketing approaches that can attract potential customers through digital marketing. Professional qualification courses in this domain like a BBA in digital marketing are popular for delivering high-quality education. If you want to dive deeper into it to build a career in the fast-growing digital marketing industry, a digital marketing course can help you do that.
Many digital marketing courses are offered in India, namely certifications, diplomas, bachelor’s, and masters. The duration of a digital marketing course depends highly on the level you opt to pursue. However, a BBA in digital marketing typically takes three years to complete, divided into six-semester coursework.
The three-year course curriculum covers a comprehensive view on planning and executing e-business while providing insights into promoting products on popular search engines and social media platforms. So, a BBA in digital marketing is a proven pathway for students aspiring to build a remunerative career in the digital marketing industry.
Now that you know the nature of a digital marketing course let’s talk about everything you need to know about a digital marketing course before committing to one.
Any student or professional looking to upskill themselves can opt for a digital marketing course. But if you are just out of your school, you must have at least 50% marks in class 10th and 12th. Your age must be 17 or above. The eligibility requirements differ from college to college.
Digital marketing curriculum and Syllabus
A digital marketing course covers topics from several areas to equip the students with the skills and knowledge relevant to the field. Typically a digital marketing course focuses on topics, including sales and marketing in the digital era, social media marketing, advertising, and sales promotions, customer behavior and market research, social and web analytics, mobile and e-mail marketing, content marketing, search engine optimization, web design and development, etc. If you opt to pursue a BBA in digital marketing, you get multiple benefits from the course learning the fundamentals of digital marketing and management studies.
Cost of Digital Marketing course in India
Pursuing a digital marketing course in India can offer you a good return on investment. To earn a digital marketing degree, you need to spend between INR 60,000 to INR 5,00,000 for excellent quality education. However, the cost of a digital marketing course is subject to change with your choice of course and the institution you opt to earn a degree.
Popular Career Paths
A digital marketing course can make your employment ready across the digital marketing industry. Here are some of the most popular career options for a skilled and qualified individual:
- Digital Strategist
- SEO Specialist
- Content Manager
- Search Engine Marketing Manager
- Social Media Manager
- Digital Busienss Marketer
There are many more job roles offered to a digital marketing professional. So, explore colleges in Dehradun, a study destination in India famous for new-age specializations like digital marketing. Enroll Now!
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