China is the most populous country in the world. Therefore, its consumer market is also huge. China’s consumer market is growing at the rate of 12% annually.
Do you know that it is expected that it will reach up to $8.4 trillion by 2022 and $12.7 trillion by 2030? So, do you want to tap into this lucrative market? In this digital age, the best way to tap into any market is through a website.
Website is the first source of interaction with your potential customers. Developing the website is not enough.
You need to make it resonate with the target audience through professional website localization services. These services consider all the regional and cultural intricacies in approaching the customers.
Penetrating the lucrative Chinese market is not like strolling in the garden. You have to be very careful in following all the steps, otherwise, all your hard work will go in vain.
The foremost thing to note is that the Great firewall will block all the sites that are originating from outside China.
Therefore, you have to meet all the technical and legal requirements levied by the Chinese ministry of security. In addition to it, you require marketing content that is according to cultural and regional nuances of China and which is different from your home market. This process is known as professional website localization.
Why go for Website Localization Services for the Chinese Market
Professional website localization is one step ahead of simple translation. For the Chinese market, you must ensure that your content gets through the Great Firewall and reach the target market appropriately.
The localization process ensures that you use appropriate language in the content because sometimes, it happens if the content that is appropriate for one market is offensive to others.
So, you should be very careful in using cultural and regional slang and references. Moreover, your website should be user-friendly and easy to navigate.
The other important thing that you should be aware of is that Chinese consumers give attention to detail in everything.
Thus, they like reading full descriptions with added values like certifications. Therefore, you should develop your webpage to accommodate all such information.
Mobile proliferation in China is at its peak. Therefore, many potential customers like to shop from their mobiles.
So, you should design your website in such a way that it can easily be opened on small screens of mobile.
Most importantly, you need to remove APIs that are restricted by great firewalls and use local options like Baidu Maps, WeChat, and Youku.
Additionally, you must look into the hosting address. For instance, if you want to host the site locally, then you must take the assistance of an Internet Content Provider license to improve the loading speed.
For eCommerce websites, the Chinese localization services will require the implementation of payment integration like UnionPay, WeChat Pay, and Alipay.
Moreover, local collaboration with logistics is also required. Additionally, integration with third-party platforms is also needed to provide a pleasant user experience to customers.
These platforms can be customer relation management CRM, warehouse management system WMS, operating measurement system OMS, and warehouse management system.
Why Host Website in China
Professional website localization services will provide you leverage if you host the website in China. Let’s find out what leverages you can get.
Enhances Speed
China’s digital market is different from other markets. Do you want to know why? This is because of China’s great firewall? Foreign websites that are operating through domains from other countries have to be filtered through it.
These domains will slow down the operating speed of the website and will affect website ranking on Baidu SEO ranking. If you want to provide a great user experience to potential customers then you should host your website from Mainland China so that your website is not blocked by China’s firewall.
In this way, the speed of your website will increase resulting in more conversion rates.
Keeps Website Stable
Hosting a website in Mainland China will bring stability to your site, especially for Chinese users. CN domain is resolved by domestic servers.
To your surprise, China Internet Network Information Centre CNNIC has installed auxiliary servers in 5 regions. It has enhanced the stability of this domain at a greater level.
Improves Brand Reputation
Using.CN domain makes the customer aware that the brand is in their country. The identity of your brand is established and your company can easily follow local laws.
When people see that your company is following regional laws, they start trusting your brand and prefer it over others.
How to Go for Chinese Website Localization
Due to Covid-19, many entrepreneurs have shifted their business from brick-and-mortar stores to e-commerce.
The main platform of e-commerce is websites. If you want to target the market of China, then you must go for professional localization services for your website. Let’s have a look at how you can localize your website for China’s market.
Plan and Research
You can approach the people professionally, if you do research and do proper planning. You must develop a marketing strategy based on research. Make your website appealing and provide a user-friendly experience according to the potential customer’s expectations. Let’s have a look at what you need to consider.
- Whether you have to translate the content into traditional Chinese or Simplified Chinese.
- Will you keep the same user interface of your website or will you change it?
- Are you following any SEO strategy to get a top ranking in Chinese search engines?
- Will you host your website inside or outside China? For hosting in China, you need an ICP license.
Sort out the Content for Translation
To get the advantage of your localization efforts and to penetrate the Chinese market in a short time, you have to sort out the content from the web pages. In this way, you can compel people to buy products and services from your website.
The sorted web pages will help the audience to know more about the product and services that you are offering and help them in making rational purchasing decisions.
Integrate the contact form with the purchasing form and also link it with WeChat accounts. The identified pages will give you an understanding of what you need to translate and you will be able to know about the scope of the localization project.
Who will Translate the Content?
There is a new innovative technology being used in the translation industry but will be surprised to know that MT is not capable of producing state-of-the-art translation services. Therefore, for this, you must hire a professional translation agency.
Some companies also ask their Chinese employees to translate the content but this is not the best option to go for.
They don’t possess experience in providing state-of-the-art translations. Moreover, they don’t know how to handle the translation management software for a large amount of data.
Thus, you should hire a professional translation agency. They have a team of native translators that are aware of consumer behavior and they are subject-matter-expert of their fields. Therefore, they provide you with seamless Chinese localization services.
Look for a Localization Partner
Website localization is a critical task. Thus, you should look for a localization partner that can streamline the localization process. Choose a partner that has a proficient team of linguists, project managers, designers, developers, and translators.
They will also help you in selecting the right technology to streamline the localization process and provide customers with a pleasant experience that aligns with your brand.
The one important thing to note is that various marketing channels like YouTube, Instagram, Facebook are banned in China.
Therefore, your localization channel will identify local social media platforms that can fasten your marketing efforts and drive more web traffic.
Moreover, localization partners will ensure that your website and marketing content abides by the advertising laws and other local laws and regulations of China to avoid any pitfalls.
Wrapping Up
Are you done with website development? Want to tap into the lucrative market of China. First, you have to host your website in China then go for professional website localization services.
Sort out the pages that you want to localize and select the professional translation agency. They will provide you with Chinese localization services according to the preferences of the target market.
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