Could Google happen to get the competition? This question is often asked and so far it is difficult to expect that, but market developments are going in a very interesting direction.
Brave Search Presented Itself
Brave Software already has its own web browser, launched five years ago, which is special in that it blocks ads and is already used by about 32 million users on a monthly basis.
Brave Search Claims It Won’t Show Ads
The introduction of the new web search engine is an attempt to compete with Google, but also an announcement of a different attitude towards users because Brave Search will not show ads and will not monetize its searches.
The announcement of the lack of advertising sounds really optimistic and there are some indications that Brave Search would differently regulate access to companies that want to advertise, but there is still doubt that it is possible to compete with Google by excluding high-earning opportunities. Brave labeled a lot of topics as sensitive and, thus, it will not allow advertising whatsoever for those. For instance, casinos will not be able to advertise on Brave Search regardless of the fact they have games of renowned software providers and are ranked well at TopCasinoExpert.com.
Currently, Google holds more than 92%of all searches in the market, while Microsoft’s Bing accounts for only 3%. Other web search engines mostly use the results of Google or Bing and do their ’repackaging’ which is defined through mutual agreements.
“Clickstream“ as Brave Search’s Joker
Brave Search seeks to build its own independent Internet search index whose default settings are to block web pages that track one’s behavior on the Internet, and search results are based on a “clickstream“ element where users supply Brave Search with information about their searches.
Brave Software built this search engine principle from the Tailcat system developed by Hubert Burda Media. The German company was recently bought by Brave Software as it was attracted by the Tailcat system which is designed to deliver search results without registering user activity and without creating user profiles.
Google Has More Rivals Than Just Brave Software
User privacy issues are a winning combination in the market at the moment and public opinion, certain lawsuits, and new legislation in various countries of the world seem to have opened up a position that new companies want to grab as soon as possible.
Brave Software is not the only company that wants to compete with Google and we could see how DuckDuckGo has also developed a web search engine and browser for smartphones that focus on privacy, and has announced the launch of a desktop version of the web browser.
Google has not yet commented on Brave Search’s aspiration, but the technology giant has been working hard on its users’ privacy issues lately. Brave’s chances of surpassing Google rest on issues like Chrome’s latest tracking nightmare. We are talking about a concerning new Google upgrade that has yet to make headlines, but which has put Chrome’s 2.6 billion users at danger, and which came in two parts. First, despite security warnings, Google has released a new Chrome API that detects and reports when you are “idle“, that is, when you are not actively using your device. In addition, Google is currently promoting a new notion for serving the requirements of its customers – advertisers – while also emphasizing the importance of privacy.