Digital Marketing for Dummies – A Quick Summary about It
Before you become an expert in anything, it all starts somewhere, something that is also true for digital marketing. But the bad news is that web-based marketing is tremendously complex but with the right information, this doesn’t need to be that complex. Another challenge is that this aspect of digital marketing is also changing, and even those who are considered experts will still need to engage in lifelong learning.
But even with the changes that occur regularly in this field, digital marketing companies that include Buzzle Media have remained at the forefront of providing world-class marketing solutions that surpass the needs of their clients.
What is digital marketing?
Digital marketing refers to a task or a mix of tasks that are carried out with the sole purpose of making your business known to your customers and converting most of them to become your customers. From as simple as seeking someone’s attention online to asking them to buy your product either directly or indirectly, that is online marketing.
Web-based marketing channels/methods for dummies
These are the methods that internet marketers utilize to get traffic, leads, or more customers to your e-commerce website. Here are 7 channels that are commonly used to achieve this goal.
1. Search Engine Optimization (SEO)
This is an organic method of driving traffic to your website and entails employing techniques that help to make your website more visible to searchers. With SEO, research the best keywords for your business and incorporate them into your content. It’s also about making your website user-friendly so that the users can enjoy a better experience. SEO in itself can be put into four groups that include content SEO, technical SEO, on-page SEO, and off-page SEO.
2. Social Media Marketing
This is where you will be using social media to increase awareness about your business and make your customers want to know more about your products. The most common channels that are used include Twitter, Instagram, and Facebook among others. If you are to win on social media, you should provide value, respond to your audience, and be patient with your customers.
3. Search Engine Marketing (SEM)
This is more like SEO but depends on your use of money so that you may achieve the desired results. To use this method, you pay, and then you have your website displayed prominently to your target audience.
4. Pay-per-click (PPC) aka Paid Advertising
This is where you pay for every click that you get on the adverts that you post online. In most aspects, this marketing method is more similar to search engine marketing as it entails the use of money to get your website to be displayed prominently.
5. Email Marketing
Although email marketing has been there for many years, it’s still one of the most preferred advertising methods. It’s still a valuable asset to marketers and entails sending your marketing messages directly to your targeted customers.
6. Content Marketing
This is about creating high-quality and valuable content that your targeted audience will be interested in. After writing different kinds of consumable content, you can post them on social media pages or publish them on other websites that can help you position yourself as an expert in your industry.
7. Affiliate Marketing
This is where a business pays people who promote their products. Every time you help a product owner to make a sale, you get paid a commission.