How Insurance Brands Use Big Data

In recent years, many industries in the United States have undergone a big data revolution, and this is especially true of the insurance industry. Insurers all over the country are using data analytics to uncover actionable insights they can use to make better decisions and fine-tune their marketing and business operations.

Big data allows companies to offer more diverse and personalized solutions to their customers than ever before. Continue reading to learn some of the ways insurance companies use big data to enhance their marketing, operations, and product offerings.

Risk Assessment


One of the ways insurance companies set the prices of their products and which insurance packages are best for their customers is through risk assessment. Risk assessment uses historical data to run predictive analysis that allows data scientists and business users to forecast future events and make decisions. For example, with predictive analytics, insurers get data that tells them how likely a driver is to end up making an insurance claim.

Insurance companies like Pemco Insurance use predictive analysis and risk assessment to keep their prices low for consumers. One of the things that drive the prices of insurance policies skyward is bad decisions regarding who to insure and for how much.

As an insurance agent, you know that insurers make their profits by gaining more capital from premiums than they pay out in insurance claims. If you want to increase your company’s bottom line and keep prices affordable for consumers, the best way to do it is to make better decisions about who to insure and for how much. Predictive analytics gives your company the insights it needs to make those smarter decisions.

Application Development

These days, mobile apps are an essential part of any thriving business. The fact is that people want the ability to get to their favorite stores and most important services with the press of a button on their smartphone.

Mobile apps aren’t static, meaning they need to go through frequent updates and evolutions to best meet the needs of customers. API management software helps API developers to get real-time data and metrics from API analytics that they can use to update and optimize their apps. Furthermore, the right API (Application Programming Interface) tools make update deployment simple and efficient, which is especially important to the integrity of the API architecture.

Customer Service


Customer satisfaction is the single most important factor to company success. If you want to grow your customer base, the best way to do it is to optimize the customer experience.

With CRM software, you can get to know your clients like you know your family. CRM (Customer Relationship Management) helps insurers to enhance their business strategy by enabling them to tailor their insurance products to the specific needs of their clients.

CRM software uses data analytics to get insights into consumer personas and helps insurers to match clients with policies. Pemco insurance is the prime example of a company that uses big data to deliver the best possible service to its clients. By entering general queries, business users can get consumer information from multiple datasets and build a profile of their clients that meets their insurance needs and budget.

Machine Learning and Automation


Insurance packages aren’t arbitrarily created—insurers use analytics to create their insurance products. Pemco performs data analytics use a machine learning function to automate data collection and to make changes to policies and product prices based on data. Furthermore, machine learning and automation make big data tools much easier to use and understand for business users.

An example of machine learning and automation in the insurance industry is the safe driver tools that many insurance companies use to get real-time insights into driver habits. These safe driver tools record important data such as a driver’s top speed, average speed, the speed at which they take corners, and even how hard they brake.

As you can see, the insurance industry owes a lot to big data. From creating customized products and app development to risk assessment, the right big data tools can help you to forecast future events and react to them with the confidence of an oracle.


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