Did you know that SEO can increase the business value of a site by 429% and cut your customer acquisition costs by 87.41%? Well, these statistics give you all the reasons to make your SEO strategy as efficient as possible. One way to achieve this goal is by automating the manual processes. This way, you have enough time to focus on data interpretation and decision-making. But SEO automation is not a walk in the park, especially for beginners. Luckily, we have got you covered.
Read today’s post to discover the steps to effective SEO automation and kickstart your journey to successful search engine optimization.
What SEO Processes Can You Automate?
The main goal of SEO is to increase the visibility of your website on SERP. The process of achieving this objective is time-consuming if done manually. The good news is that you can use the help of automated tools for each step of your SEO journey as explained below:
1. Keyword Generation
Keyword generation is a crucial step in your SEO strategy. It determines the content you will publish on your site. Keywords are the words or phrases you use in your content to give search engines an idea of what your site is all about. This way, the search engine can rank your site high on the results page when a user enters related search terms on a browser.
The trick is finding the right keywords to use on your content so that your target customers will land on your website every time they search for information related to your products. Therefore, you need keywords that most of your target customers use to search for products or information online.
Ordinarily, you would spend hours on end doing keyword research. However, a SERP scraper may save you a lot of time and work. The software crawls search engine results and gives you keyword suggestions with respective historic search volume by location. It also allows you to adjust keyword phrases, thus helping you generate new keywords. To learn more about how a SERP scraper helps with SEO automation, check this blog post.
2. Keyword Position Tracking
When you have identified the right keywords to create compelling titles and quality content, you need to track their performance. This way, you will know whether your strategy is working or not. Here, you will need to write scripts to crawl search engines to determine how your keywords rank. The problem with this approach is that AI-powered anti-scraping tools will impede your success rate. Moreover, you will need to rewrite your scripts to increase your chances of success.
But you can make this process hassle-free by investing in an automated Google scraper. A good Google scraping tool comes with 100% assurance of retrieving data every time you perform a search. This software saves you the pain of maintaining data scraping scripts as the service providers shoulder the burden. You also get the flexibility to localize your keyword position tracking and get results delivered to your e-mail.
3. Site Technical SEO Audit
You need to perform an in-depth analysis of your website to identify underlying factors that make your site rank the way it does on SERP. Examples of areas you will need to focus on include checking the quality of backlinks, site loading speed, search engine crawling errors, and website architecture. You will also need to check whether your website is optimized for mobile devices. A report on these checks tells you how easy it is for search engines to crawl your website for information. Now, undertaking technical SEO audits takes time and requires the right expertise due to the technical steps involved.
However, you can simplify your website technical SEO audit by investing in automated tools that can scrape your website for backlinks, check your schema markup, look for duplicate sites, and test your site indexing. These tools perform quick tests and give you invaluable insights to help you control the performance of your website on SERP rankings.
4. Automate SEO Reports
Another important aspect of SEO marketing is reporting. Every wise investor keeps tabs on their investment to know its performance. For this reason, company stakeholders require performance reports from SEO marketers. Generating reports for your SEO marketing campaigns can be tedious and time-consuming. If you do not manage report preparation well, it can take up resources that would otherwise enhance the marketing efforts.
It is wise to invest in SEO tools with excellent reporting capabilities to avoid such inconveniences. For instance, SEO tools that can give you reports on the health of your backlinks, analytics, and keyword position tracking can save you a lot of time when compiling your periodic marketing reports.
Effective SEO marketing helps your website rank high on SERP and helps to drive your sales. However, it is not an easy task, especially if you are a beginner. Novices should consider SEO automation to enhance their performance and cut operating costs. They can achieve this objective by automating the various processes in SEO marketing, such as keyword generation, keyword position tracking, site technical SEO audit, and automated reporting.