How to Fix Disapproved Google Ads, Step by Step
Today I’m going to show you how to get your disapproved Google Ads reinstated. This is really important; otherwise, you will lose money while wasting time every day trying to fix them yourself.
Alright, let’s start with the first step…
1st Step: Find out why your ads were disapproved (optional)
First of all, if you haven’t yet found out why your ads were disapproved, this will be a lot easier for you. If you know the reason but feel it’s unfair and don’t agree with it or simply can’t understand what you’ve done wrong, this will still be much easier for you because by following my steps in order from top to bottom, they will become approved anyways. However, if you don’t know the reason why your ads were disapproved, you will still be able to get them approved (but it will take more time since you won’t know what exact policy they violated).
For example, let’s pretend that Google has disapproved one of your ads for the following reason: “Your ad texts appear to be written by a third party.” That means that someone (most likely yourself) wrote the ad text and then someone else submitted it into AdWords. The problem with this is that you can’t advertise on someone else’s behalf. The way I fix this type of disapproval is to simply ask myself if I could reasonably think that another person wrote my ad text; if so, I’ll change it so there are no more “red flags” in the ad text. Let’s look at an example of how to fix disapproved ads for our fictional reason, “Your ad texts appear to be written by a third party.” Here is one of your ads:
“Our service will make you social media expert overnight!”
This seems like it was written by someone else because it doesn’t sound like something you would say. Something you might say instead is this:
“Get your business on the front page of Google, today! We’ll handle all your social media profiles so you can focus on running your business.”
Now I see where this came from and I feel that we wrote it ourselves. The words we use here are very similar to what we usually say, and we only say the things we know we can accomplish.
Google doesn’t like disapproved ads because they make it difficult for them to determine if you really offer the service that your ad promises or not (in this example: ranking people’s businesses on Google). They use several factors when determining whether or not your ads are violating any of their policies, so if you fix one thing but break another, it may still be disapproved. However, I have had many clients who have fixed every policy violation in their ads with minimal effort. If this is all you need help with, keep reading!
If you want to know why your ads were disapproved before trying to fix them, then I recommend using a tool called Answer The Public. It’s like a research tool that generates questions and answers based on the keywords you enter. For example, we can plug in our fictional phrase “get your business on the front page of Google” to see what happens:
The top 3 results are all relevant to what we’re trying to do here (Rank higher in Google). If your ads were disapproved for any reason other than these 3, then I recommend running them through this tool until you find out why; then follow my steps below. If it’s one of these 3 reasons and you want to fix your ads yourself, just remember to be careful not to violate another policy after fixing what you think is wrong.
2nd Step: Find out which policies your ads violated (optional)
Since we now know that our ads were disapproved because Google thinks they look like they’re written by a third party, we can fix them and move on with life. If you’ve already simplified your ad text to sound more like you, then scroll down to Step 3. However, if you still aren’t sure which policies your ads violated, keep reading!
Answer The Public is not the only tool available for finding out why Google disapproves of certain advertisements. There are several other tools such as Traffic Travis and Wordstream, but I prefer Answer The Public mostly due to its simplicity. All of these resources work roughly the same way: they scan through your ads and tell you which ones violate a policy. Here’s how it works:
- Go to Answer The Public and plug in your ad.
- Click on the “Analyze My Ads” tab and click “See More.” It will display all violations for you:
- Now go through these results and see which policies your ads violated. You can fix them by reading Google’s policy page directly (here: https://support.google.com/adwordspolicy/answer/105956?hl=en).
3rd Step: Fix every policy violation in your ads
NOTE: If after reviewing your ads, you find that they violate more than one policy , I recommend making a new simplified version of the ad (keeping only the parts that are compliant with AdWords’ policies). Then have the original version approved so you can use it as a backup. If you don’t have another way of reaching your customers, then just take your time fixing one ad at a time until there are no other violations left.
Fixing multiple policy violations may sound tedious, but it’s actually not that hard if you have someone helping you who knows what they’re doing.
If after following these steps exactly, your ads still haven’t been approved, follow Step 4.
NOTE: We’ve had many clients with hundreds of disapproved ads, and we can usually handle them within a week or two depending on the volume. We charge $100 per 100 ads that need to be fixed, so if you have a high volume of disapproved ads, please contact us as soon as possible!
4th Step: Find someone to fix your ads for you
I know what you’re thinking: “But my ad is different; it isn’t a violation.” If this is the case, then by all means go ahead and try to fix it yourself first. However, if you’ve tried editing your ad and still don’t have any luck, chances are your ad does violate one of Google’s policies.
If your ad doesn’t violate any policies (which is rare), but it has been disapproved nonetheless, then I recommend searching around for Google Ads ecommerce Agency taht can help you solve your issue. If you find any, then get in touch with them and ask if they can help you fix your ads.