When migrating from one site to another, the commercial sites, which are where you make your money in the end, are often the main focus.
However, as search engines improve how they crawl the internet, informational content is becoming more and more important for your site every day, and if you lose any value from the blog content you have now when you migrate, you’ll see a drop off due to loss of long-tail terms, internal linking, and authoritative content, no matter how well you migrate your product & category pages.
This is something we’ve dealt with a lot recently due to the increased demand for Magento 1 migrations to Shopify in 2020. Our steps for migrating your blog content from any platform to Shopify are listed below:
Convert the blogs to Shopify.
This is where it gets manual after you’ve found the content you want to hold because of the traffic and potential if optimised. Simply navigate to Online Store > Blog Posts > Create New Blog Post and copy/paste your current article into the new Shopify one. Also, add all of the photos from the original paper.
Enhance the metadata
Then, optimise the metadata by creating a unique title tag, meta summary, slug (try to make it as close to the current one as possible), and including your featured picture.
We recommend doing this for all articles BEFORE going live on Shopify, so you can save them and choose to “publish at a later date” if you know when your migration and Shopify launch will be.
Including the blog redirects in the mix
The final and most important move is to map out the redirect from the old blog URL to the new Shopify one, and to integrate it with the rest of the site’s redirects on the day of migration.
Choose the data that you want to migrate.
Choose can Magento entities you want to move to Shopify. Languages and order status will be balanced to appear in the new store in the appropriate order.
Complete the migration process.
Let’s get started with the Magento to Shopify migration. If the migration is started, it will continue to run even if you close your browser. As per your request, your data will be transferred to a new store.
Magento should be set up as a source cart.
From the dropdown menu, choose Magento as your “Source Cart.” To set up the Connector, enter the URL of your Magento store and follow the on-screen instructions.
Create a Target Cart in Shopify.
Choose Shopify as your “Target Cart” from the dropdown menu. To set up the Connector, enter your Shopify store URL and follow the on-screen instructions.
A Magento to Shopify migration can either be the best decision you ever make, or it can destroy your company. It all depends on how well you’ve trained yourself.
Magento used to be THE solution for big ecommerce shops, but that is no longer the case. Several large retailers have switched to Shopify in recent years and have continued to flourish without a hitch.
The first step is to assess your current condition. Some questions must be answered in order to remain on schedule, adhere to deadlines, and avoid making last-minute adjustments.
They are as follows:
WHAT ARE THE REASONS FOR YOUR DEPARTURE FROM MAGENTO?
What are the platform’s most serious flaws? Long intervals between updates? Developer times that are prohibitively expensive? Do you have a need or desire to do something that your website won’t allow you to do? You’ll want to make sure you have everything you need from the start of your new website.
DO YOU HAVE DATA FROM YOUR CURRENT WEBSITE?
This store is the public face of your business. It is the biggest asset your company has because it reflects your brand online. Now is the time to update or alter the branding and website design.
You’ll need professional assistance, but you’ll still need to express your needs to the experts. Before migrating, you’ll need to collect quantitative and qualitative data from your web.
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