If you’re a business owner or a marketer, then you must have been told frequently to use search engine optimization (SEO) for your business. However, if you’re new to SEO then you might be wondering what role would SEO play in your business profitability.
You would agree with me that a company’s digital presence is crucial to its growth and expansion. For many businesses, success entails having a very strong digital presence. To have such a strong digital presence means having a high ranking on search results.
Are you wondering how you can achieve a high ranking on different search engines results? SEO is the answer. If you are resident in Australia, then just like many business owners in Australia, you can employ the services of the best SEO expert Sydney has to offer to help optimize your website, boost your ranking in search results and to attract good organic traffic to their website.
If you’re still not sure about how SEO can boost your business profit, then continue reading as I have a well-packed explanation about the role SEO will play in your company in other to boost its income.
How does SEO boost my company’s income?
Let’s take a look at the roles and duties of SEO on your website that will result in boosting your company’s income:
1. SEO targets quality organic traffic
One of the greatest advantages of SEO to companies and businesses is that it has a good inbound marketing strategy. Inbound marketing strategy involves creating resourceful materials and helpful content needed by customers and making them more easily accessible when needed. Whereas, traditional outbound advertising involves methods like cold calling, spam emails, and interruptive ads. Most customers find outbound methods very annoying, and trust me, once your business or website is not seen as credible but as a nuisance, your business sales will drop greatly. SEO helps customers find your business easily when they need you, it helps in targeting the right audience for your business, thereby boosting the organic traffic to your website and in turn increasing sales.
2. You don’t need Ads in SEO
Search engines make use of complex algorithms to determine the best results do any given query. Which means if your contents are not deemed to be good enough, the search engine won’t direct users to your website or page. When you carry out SEO on your website or webpage, your content will be ranked high in search results. And also when you carry out proper SEO on your website it can continuously attract organic traffic to your website for months or years after being published. With this, your sales are bound to skyrocket, and your business will flourish.
It’s true that PPC ads can also enable your website to rank high on search results, but you will be charged a certain fee for every click you get on your page. Currently, the average cost per click (CPC) across all industries is $2.32. Whereas, with SEO you can avoid paying this sum and still attract better organic traffic with no ongoing cost.
3. SEO attracts more traffic than PPC
We all know PPC ads can make your webpage appear above organic rankings, but did you know that 71.33% of searches result in the user clicking on the organic result? Are you wondering why users don’t usually click on PPC ads? Well, it’s because they trust Google’s algorithm. They prefer to visit the pages search engines have deemed to be the best. So if your target is to get more traffic for your website, which can be converted to sales and income, then using SEO to boost your organic traffic is the best option for you.
4. User-Friendly Websites
SEO helps you create a faster, more shaper, and user-friendly website. SEO doesn’t only optimize your website for search engines but also for a better user experience. When your website is well-structured, clean, fast and contains highly relevant contents, it will compel visitors to stay longer and visit frequently. This, decreasing bounce rate and increasing page views. When you carry out proper On-page SEO, your users will be happy and your page will rank high because search engines are more focused on users being happy.
