LinkedIn Marketing Tips to Grow Your Business

Let’s face it – no one goes on holiday without the dream of bringing home more cash than they spent. The key to accomplishing this is effective marketing. This means you have to target your market in a smart way. There’s so much talk around using Google Ads, Facebook Ads, and Instagram advertising to promote your business. And while these are definitely useful tools, they are not the only way to get your marketing message across.

You need to be able to put together a personalized, targeted, and effective marketing campaign that will help you get noticed by the right type of people – your ideal clients. And for this, you need to have a LinkedIn profile that not only attracts the right people to you but gets them to like your page and connect with you.

What’s Special About LinkedIn Marketing?

A recent LinkedIn survey showed that 70% of B2B marketers believe LinkedIn is the best marketing platform for a business to gain a competitive advantage. With more than 200 million users, this is a platform that can help you expand your network and make the most of it. There are numerous reasons for using LinkedIn as your main digital marketing tool for business. Let’s take a look at some of them.

LinkedIn allows you to create multiple streams of information about your business, which is a smart move when promoting it online. These include:

  • LinkedIn groups;
  • LinkedIn company pages;
  • LinkedIn ads;
  • LinkedIn webinars;
  • LinkedIn blogs;
  • LinkedIn events.

LinkedIn company pages and streams ensure your effective online presence on LinkedIn. When you have set up a company page, you will receive a stream of activity around your company. This will involve your company making contributions, and it is your job to engage with your audience and encourage them to engage with you. You can use top LinkedIn automation tools to make your interaction with the audience smoother and more efficient. Depending on the task to be performed, you can choose from lead generation tools, publishing tools, connection tools, and many more.

While your own company page is the most effective way of getting a company message out, it can also act as a promotional tool for your business. For example, if you offer a particular type of product or service, you could use this to market your business by creating “sponsored content,” or you can post on the page as your company updates its news or changes its hours.

LinkedIn company pages can also be a way to market your business if you have a certain product or service to sell. The good news is that LinkedIn ads will let you put a similar feel on your own company page as they are almost identical. You can create your ads from the LinkedIn interface, or you can use their inbuilt tool, which will allow you to target a group of users based on a number of criteria, such as their jobs, their country, and their industry.

A great way of getting this right is to create a “lookalike audience” based on someone who appears to have a high level of interest in your brand or a high potential for becoming a customer. This can be done through the option to “customize ads,” where you can set up the look and feel of the ad. The best thing about LinkedIn ads is that they are very cheap, and it’s the easiest way to get a company message out. What is more, LinkedIn ads are highly targeted to the people who are most likely to engage with your company.

Best Marketing Features on LinkedIn

So if you want to promote your product or service, LinkedIn ads are the way to go. They have extensive built-in functionality that can help you promote your business. The key features to target the right audience on LinkedIn include:

  • Targeting users by industry, based on the job title, the industry groups they belong to, their countries, and their company size;
  • Targeting based on whether the person uses the internet to make a purchase decision;
  • Targeting based on whether they like your company on Facebook;
  • Analysis if they have previously engaged with you on LinkedIn, whether they have attended events or participated in a group.

Another good thing about LinkedIn ads is that they are affordable and highly customizable. Thus, you can get these ads up and running quickly. And if they work out, then you can quickly scale them to higher budgets in order to maximize your reach.

All in all, a LinkedIn profile has the power to influence your business’s growth potential, and there are a variety of ways you can leverage this platform to maximize its potential and help build your online presence. First of all, you can start a LinkedIn group, where you share important information, market your products, and establish contact with your target audience. Thanks to LinkedIn, you can streamline communication with your customers and understand the prospecting definition in full. Use LinkedIn tools to segment your customers and identify your prospects with ease.

Final Thoughts

LinkedIn is the number one place to market your business. When you join LinkedIn, you get an entire suite of tools to help you do just that. They offer a robust set of advertising instruments. And the ability to post ads is just one of them.

A lot of people believe that LinkedIn isn’t worth it and it doesn’t offer enough benefits. This is simply not true. Many big companies – from Apple and Samsung to Tesla and BMV are using LinkedIn, and they have confirmed that there are tons of benefits in doing so. Increased customer reach, customer loyalty, and boosted sales – these are some of the things that you can count on when using LinkedIn full speed.


Tech Biz Ideas is a platform for providing business ideas full of techy thoughts which helps the audience to get benefit from this.

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