Creating content is not an arbitrary process. You need to put in thought, research, and insightful takes into the latest trends to curate the perfect content that users are searching for. At the same time, any content you make has to serve a specific purpose. When users search online, they’re looking for highly relevant content to the keywords they write into the search bar.
SEO plays a major role in making your content visible. For instance, if you have a fashion blog, your users will come to your blog to get deep into fashion-related content.
Writing on education or banking in a fashion blog will rank unfavorably in search engine rankings because that kind of content doesn’t fit into niche you have selected.
Learning about your users and their expectations can, therefore, be helpful in delivering relevant content. While it might sound daunting, it isn’t and is relatively straightforward.
Here’s how you can narrow down your audience and provide them content they’ll never forget:
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Make Your Purpose Clear
Your website and the content that goes on it have to have a clear intention behind it. Ambiguity and vagueness kill the quality of your content.
Misleading content that leads the users on and gets them to click on clickbait content comes under black-hat SEO and should never be tried. Your intention matters as much as the user’s intent. It is also essential that your services match the user queries and lead them to your landing page.
For instance, if you’re a user looking for self-storage, you’ll look for a website with high-ranking self storage seo to connect with a platform that allows you to market your business within this sector digitally. Their services include social media, content marketing, email marketing and, of course, SEO.
2. Understand Queries
A user’s intent lies in their query. There are three types of queries that users will come to find over the Internet: informational, navigational, and transactional queries.
In informational querying, a user may be looking for some information about the brand, product or service. You would be required to provide relevant details in your content related to the query.
These can be tutorials on doing makeup, troubleshooting phones, or information about solving issues like ‘fixing a leaky faucet.’ These are often detail-heavy. You can dive into why these issues happen, the types of problems one could expect, and how to resolve those issues.
Navigational queries are search engine questions that are used to find a specific product or brand for browsing purposes. The information is not to gather knowledge but generally to make a purchase or narrow down items for purchasing.
For example, a user might visit your site to read up on your reviews on the Nike shoes. So, to address the need for navigation, you should provide the details about the shoes and opinions regarding it. You can’t provide too many details and must stay as specific as possible. Let the user get the details they need and move on to the following article.
Transactional queries are for expressly closing purchases. This content needs to account for the product review, rating, price, and perks of investing in it.
3. Don’t Back Down on Quality
Users need quality content to find answers. A good piece is a mixture of images, words, and videos. You can’t expect a blog with blocks of text to retain user attention for long. Since there is so much to do, breaking the content down into digestible bite sizes can be good for skimming and attention retention. Your headings, alt tags, and content needs specific keywords also.
Google keyword analysis can help you with keyword placement. Making keyword analysis will inform your decisions on how the users intend to explore the niche and which keywords are likely to rank.
When you have compiled all the research and keyword analysis, you can begin writing the article. During the writing stage, you should avoid keyword stuffing and put the keywords in as naturally as possible.
Overusing keywords makes the content appear spammy. If you wish to break from words, insert an image, video, or audio closely related to the overall intent of the content piece. Don’t forget to add internal links to pages within the website and also include relevant content from other credible authority to blogs.
4. Analyze Your Current Position
Making your content user-friendly is also about revisiting everything you have posted so far. Information can get outdated and needs updating. The facts on ground could change, which makes it necessary that your content stays current.
In all these cases, you need to ensure everything you post online is accurate, applicable to the current era, and follows a modern format.
This also includes updating your address and phone numbers and enabling location services for your website. Conduct a technical audit of the webpages. This informs you how well your website is performing, the site loading speed, and usability across various smart devices and gives you an insight into gap analysis.
Don’t get too carried away with blog word length. Details are good, but only if they are relevant. If you’re trying to add extraneous information, just for the sake of content filling, you’re providing no value to the user.
If the topic requires a long-form content piece, make sure that you research it from every angle. For instance, if your niche is in travel blogging, and you want to write about luxurious and affordable holidays, you will include details like when to apply, what to pack, famous landmarks to visit, and eateries, among other headings.
5. Keep Tabs On SEO
SEO helps you stay relevant to your users. You should conduct a manual search to gauge where your content stands. Rankings get shuffled up and down, but you’re safe as long as you remain on top of the results pages.
But if you notice your website is sliding down, figure out the reasons. Investigate your off-page, on-page, and technical SEO to see where you lack. Perhaps your previous links are now dead ends or broken. You need to fix those and link the updated versions, which can help the bots crawl index your pages. Broken links discourage organic traffic and prevent users from finding you.
Final Thoughts
Creating user-centric content is the only lucrative way to boost your content marketing. Internet users need specific answers to specific questions. Unless you can provide them with it, your content might as well be relegated to the bottom-most pages of the search engines. You must understand user intent in order to create viral content on your site that brings in the views, engagement, and sales.
